On April 6, Britney Spears debuted her video for “Till the World Ends,” the second single from her seventh studio album “Femme Fatale.” As the title suggests, it is set in an apocalyptic world where Britney leads an underground party. Through the use of a similarly lit background and sweaty, gyrating dancers, the video makes multiple references to her 2001 smash hit “I’m a slave for you.”
Even though it’s entertaining to see Britney dressed up in fishnet-and-leather ensembles, blasting the tune of a dance hit, there are still a few letdowns.
Britney amid sweaty dancers, taking the same concept from "I
The electro-pop, over-simplistic and repetitive sounds of “Till the World Ends” are subpar compared to “I’m a slave for you.” It sounds rather similar the recent single “Blow” by Kesha, who also co-wrote “Till the World Ends.” The low-impact dancing is masked by a shaky effect of the camera.
While there are new female pop sensations on the scene aggressively threatening to overthrow her throne (namely Lady Gaga, Katy Perry and Rihanna), is Britney lagging behind? Continue reading
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