H&M “Conscious Collection” Hit Store

The tailored pieces offer a casual preppy look

H&M released its Conscious Collection last Thursday, just in time to celebrate Earth Day (April 22). This is exciting news not only for the environmentally-conscious but also for style-conscious shoppers.

The complete 37-piece women’s collection, including tank tops, blouses, shorts, pants, tunics, dresses and blazers, is sufficient to build an entire wardrobe for spring. Although white dominates the collection, colors range from off-white to pink blush and darker shades of nude. Continue reading