Thoughts on Manhattan Love Story getting axed

   MLS4
A fragile fate

I checked weekly for new episodes of Manhattan Love Story (MLS) on Hulu for a month and didn’t see anything. Suddenly this weekend, 7 new episodes appeared out of thin air. So naturally I binged on them.

This morning, I realized that the MLS was cancelled in late October and episode 5 never even made it to the air (!) Apparently the last episode on air hit an all-series low of 2.6 million viewers, and that was the last drop. It’s very unfortunate because the third episode, which introduced Dana’s gay British boss, was truly hilarious.

Even though MLS received poor critical ratings, the fact that the network decided to drop it completely from air based on Nielsen ratings strikes me as strange. Personally I don’t watch any show when it airs (and I watch a fair amount). Do other forms of viewership (online/streaming) hold no weight? What’s worse is that ABC attempted to replace MLS with a back-to-back episode of Selfie, which is even more boring and less funny in my opinion.

On the plot and characters
I was rather excited when I saw MLS trailer in the summer. How could I not? I’m a sucker for rom coms, especially those that involving the superficial, flaky, fascinatingly cut-throat NYC dating scene.

MLS2Here’s how the show is realistic:
– The awkward run-in between Dana and Peter when he’s on a date with a regular hottie.
– Dana feigns dating ‘other’ people and not showing too much enthusiasm at Peter’s invitations to hang out.
– Dana and Peter both being invited to a party to which he had previously invited another date as a plus one.
– Amy’s huge SoHo loft in simply  is explained by the fact that she’s born rich and doesn’t have to work.

Why it fell short of living up to its promise:
– The two main characters are too stereotypical and have no depth. Dana, a small-town girl who gets a ‘dream job’ at a publishing company, is very flighty, unrealistically clumsy and doesn’t have much going in her work place besides being shunned by bitter old-timers, making copies and fraternizing with her dashingly handsome boss slash gay BFF. In the trailer scene, she is simply heard lusting after designer purses even though her character is not portrayed as being that into or involved with fashion.

MLS3– Peter is none other than ‘that guy’ – the bro, the douche bag and womanizer. The longest relationship he’s ever had is 10 months long despite being well into his twenties. He is that guy who is only nice looking (compared to other TV’s leading males!) but is ‘that hot’ in the dating pool just because he has somewhat of a sense of style and social skills around women.
– Such cliched, overwrought dating ploys and mishaps, e.g.:
+ Struggling to find date to an event to impress the other person you’re seeing
+ Not being able to consumate their relationship due to food poisoning
+ Freaking out about him proposing although you’ve obviously only dated for 3 months (monogamously 2 at most)
…………….

Entertaining points
– Some of the supporting cast are way more interesting than what goes on in Dana’s and Peter’s heads. Amy is pretty funny – she’s the essential smart, put-together, overly controlling know-it-all in every show. On Peter’s side, his step sister Chloe is the most down-to-earth, logical voice of the whole family. They provide some rationality and relief to the ridiculous, non-sense mess made by our leads.

– Of course, the wardrobe of the show is amazing. I plan to dedicate a separate post to it.

MLS1

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DKNY’s guerrilla marketing stops NYC traffic

Anja Rubik & Sasha Knezevic, a model couple

In this time of information overload and bombardment of advertising messages, one has to be very creative in order to grab consumers’ attention. That is exactly what DKNY did with the recent guerrilla marketing effort in its namesake city.

Models Anja Rubik and Sasha Knezevic shared a lip lock ON TOP of a cab in the middle of Times Square last Friday. Continue reading