DKNY’s guerrilla marketing stops NYC traffic

Anja Rubik & Sasha Knezevic, a model couple

In this time of information overload and bombardment of advertising messages, one has to be very creative in order to grab consumers’ attention. That is exactly what DKNY did with the recent guerrilla marketing effort in its namesake city.

Models Anja Rubik and Sasha Knezevic shared a lip lock ON TOP of a cab in the middle of Times Square last Friday. Continue reading

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DKNY Spring 2010 RTW

This is my first attempt on interpreting runway looks and it takes a lot more time than I imagine.

The collection is Spring 2010 Ready to wear by DKNY. It definitely sparks my interest because I’m a fan of comfortable clothes that look effortlessly stylish. Here’s some background information about the designer that sets the theme for her collection.

Donna Karan, formerly head designer of Annie Klein, launched her own line in 1985. She invented the legendary Seven Easy Pieces, which include: 1. Bodysuit  2. Coat 3. Jacket 4. Blouse or turtleneck 5. Pants 6. Wrap skirt 7. Something fancy for eveningwear.

This collection contains pieces like jumpsuits, blazers, tailored pants/shorts and wrap dresses that reflect the comfort and versatility of her design.

1. Casual suit and blazer:

Casual suits mean a blazer/jacket that is worn with casual pants that are roomy in the hip area, tailored shorts or skirts. They are paired with plain button-down shirts or colorful blouses/tank tops.

2. Jumper/jumpsuit:

The shape of these jumpers/jumpsuits is emphasized by a delicate tie of the same fabric at waist. They are an updated version of the 70s, 80s jumpsuits in that the pants are harem instead of bell-bottom. They are also paired with blazers for a more formal look.


3. Tie/wrap dress:

These are minimum, shaft-like dresses (with the occasional exception of a looser, more flowy top) whose waist is emphasized by ties, cinching and draping. 

4. Prints:

There is a combination of sophisticated metallic floral prints and bold abstract prints. Some of the pieces appear to carry a vintage floral feel.

5. Graphic tunic dresses and tees:

The oversized tunic dresses have a consistent abstract floral prints. These long-sleeve tees are extra comfortable and laidback. Note that color biker shorts are discretely layered under shorts and skirts.

6. Swimwear:

These one pieces can be interpreted to have the same build as bodysuits.

Photos: Marcio Madeira/Style.com