DKNY’s guerrilla marketing stops NYC traffic

Anja Rubik & Sasha Knezevic, a model couple

In this time of information overload and bombardment of advertising messages, one has to be very creative in order to grab consumers’ attention. That is exactly what DKNY did with the recent guerrilla¬†marketing effort in its namesake city.

Models Anja Rubik and Sasha Knezevic shared a lip lock ON TOP of a cab in the middle of Times Square last Friday. Continue reading