Brandy & Melville: Italian boutique brings breath of fresh air

Inside Brandy Melville

I recently discovered this boutique after moving to Westwood. Like everyone who comes here would agree, I fell in love. I’ve been there a few times and never fail to witness shoppers exclaim at how “cute” the clothes are and how much they are “obsessed” with the store.

The fabrics are extra soft and light-weight

From Italy with love: Brandy Melville was started 30 years ago in Italy and spread all over Europe. It only opened in the US since 2008 and currently has four locations. One is NYC’s fashion district SoHo while the other three are in California (Westwood, Santa Monica and Newport Beach).

The appeal: Vintage, minimal and sexy sum up the irresistible appeal of Brandy Melville.
If I have to pick, the store’s vibe is closest to that of Urban Outfitters. It is unique with loose, over the shoulder tops, sheer tanks and nautical stripes. Even though the clothes are all one-size fits most, there are still body-con dresses with strategic cut-outs and criss-crosses.

Who wears it: Brandy Melville has been a big hit among celebrities, including Olivia Palermo and Anna Paquin. Nevertheless, it is totally affordable. For $15 to $30, you can own one of its cute items.

Where to buy: With only four physical locations in the US, Brandy Melville is also retailed through Nasty Gal and Revolve Clothing.

Check out the pictures and decide whether you’re a fan!

Off-the-shoulder top is a Brandy Melville signature

... so are stripes

Brandy Melville is not without more body-con pieces like this cross back dress

The clothes have a youthful, beachy vibe to them

Brandy Melville's signature sheer top. The brand also retails on Nasty Gal and Revolve Clothing

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