LovingEco: Where style and sustainability collide

LovingEco.com, which unveiled last week, is the latest addition to eco-friendly online retailers. The site offers its members fashion and beauty products up to 70 percent off retail prices during private sales, along the line of predecessors Gilt Groupe and HauteLook.

LovingEco has a diverse portfolio of brands and items

LovingEco aims for a diverse merchandise lineup, from apparel, swimwear, lingerie to jewelry, perfume and even the essential water bottle. Some of its hottests finds right now include designs by Stewart + Brown (LA-based organic pioneer) and limited-edition “Style for Change” tanks where 100% of net proceeds go back to charity.

Shopping at LovingEco is meant to be not only an aesthetically and economically satisfying experience but also an educational one. The site has special “product keys” that tell you whether a product is organic, recycled, biodegradable, cruelty-free, fair trade or locally produced, etc. The “tastemaker picks” is a weekly editorial section with recommendations from style-savvy contemporaries and conscious leaders.

Like Tom’s shoes, LovingEco is committed to promoting social responsibility. Three percent of its profit is donated to a different charity each week. Currently featured organizations include Stand Up to Cancer, Global Green USA, Farm Sanctuary, EMA, Wholesome Wave and Village Empowerment.

Check out this super cute video for its Style for Change campaign and purchase a sexy organic tank.  Become a member today!


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