H&M “Conscious Collection” Hit Store

The tailored pieces offer a casual preppy look

H&M released its Conscious Collection last Thursday, just in time to celebrate Earth Day (April 22). This is exciting news not only for the environmentally-conscious but also for style-conscious shoppers.

The complete 37-piece women’s collection, including tank tops, blouses, shorts, pants, tunics, dresses and blazers, is sufficient to build an entire wardrobe for spring. Although white dominates the collection, colors range from off-white to pink blush and darker shades of nude.

The romantic vibe reigns with lace, frill, draping and Broderie Anglaise (eyelet embroidery) embellishments. The more tailored pieces such as trousers and blazers offer a casual preppy look.

So how is Conscious environmentally sustainable? It employs not only organic cotton (cotton grown without fertilizers or pesticides) but also Tencel (a biodegradable fabric) and recycled polyester.

Better yet, prices of the Conscious Collection fall in the usual range of $9.95 to $59.95. So you’d better grabbed yourself some nude and pastel shoes and accessories to pair with this wonderful new collection.

Romantic dresses vary in lengths and shades

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